Xi Cui

Assistant Professor

Dr. Xi Cui joined the Department of Communication in 2016. He teaches courses of media studies and research methods, among other topics. Prior to his appointment at College of Charleston, he taught media theory and production courses at Dixie State University, Utah and Communication University of China, Beijing. He also has anchoring experience at China Central Television and China National Radio, and has been a freelance voiceover actor in Chinese.

Dr. Cui is a firm supporter of student research and strives for teaching excellence and innovation. He received Promising Professor Award of the Mass Communication and Society Division of AEJMC in 2016.

Dr. Cui’s research investigates the interaction between media and socio-cultural structures. Specifically, he is interested in topics such as media rituals, social identity and social networks. His research employs a variety of methods ranging from quantitative surveys and experiments to qualitative textual analysis and netnography. His research has appeared in Journal of Broadcasting & Electronic Media, International Journal of Communication, Chinese Journal of Communication, Journalism, and several edited books.


Ph.D., Telecommunication and Media Studies, Texas A&M University
M.A., Applied Linguistics, Communication University of China
B.A., Broadcasting Arts, Communication University of China

Research Interests

  • Media rituals
  • Media and Social Identity
  • Social Network Analysis


Cui, X. (Forthcoming). Emotional contagion or symbolic cognition: A social-identity perspective on media events. Journal of Broadcast & Electronic Media.

Liu, Y., J. R. Rui, and X. Cui (2017). Are people willing to share their political opinions on Facebook? Exploring roles of self-presentational concern in spiral of silence. Computers in Human Behavior, 76(2017), 294-302.

Cui, X. & Rothenbuhler, E. (2017) Terror as communication: mediatization and ritualization. Television & New Media.

Cui, X. (2017). Deconstructing the bystander: TVmoji as a story-reteller. Chinese Journal of Communication.

Wallis, C., Cui, X. (2017). “Our media”? Sina Weibo and the elusiveness of voice. In L. Hjorth, H. Horst, A. Galloway, and G. Bell (Eds.) The Routledge Companion to Digital Ethnography, Routledge, NY.

Cui, X., R. Rui and F. Su (2016). From immediate community to imagined community: co-viewing of media events. Global Media and China.

Cui, X., Y. Liu (2016). How does online news curate linked sources: a cross-sectional content analysis. Journalism.

Cui, X., E. Rothenbuhler (2016). Ritual. In Jensen, K. B. (Ed.), The International Encyclopedia of Communication Theory and Philosophy, Wiley-Blackwell, Hoboken, NJ.

Cui, X. (2016). Mobile media event: Social cohesion through IM App. In Poulakidakos, S. & B. Mitu, (Eds.), Media Events: A Critical Contemporary Approach, Palgrave, London, UK.

Cui, X. (2015). How it’s done: cultural and critical studies. In Zhou, S. & WM. Sloan (Eds.) Research Methods in Communication (3rd Ed.), Vision Press, Northport, AL.

Cui, X. (2013). Media events are still alive: The Opening Ceremony of the Beijing Olympics as a media ritual. International Journal of Communication, 7, 1220-1235.

Cui, X. (2012). Discourse on Shanzhai cultural production in Chinese newspapers: authenticity and legitimacy. Chinese Journal of Communication, 5(4), 399-416.

Cui, X. (2010) Social influence on the adoption and uses of social network sites: A case study of www.xiaonei.com. Global Media Journal, 7(1).

Cui, X. (2010) Media representations of news anchors’ professionalism in the US and in China: Comparative case studies of newspaper coverage of Walter Cronkite and Jing Luo. Global Media Journal, 7(2).