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Jeannie Bunton

Executive Vice President, Communications and Marketing, Chief of Staff, Consumer Bankers Association



Jeannie Bunton is the Executive Vice President of Communications and Marketing, and Chief of Staff for Consumer Bankers Association. In this position, Jeannie leads the team which shapes the communications aspects of CBA’s advocacy for the retail banking industry; its corporate marketing and positioning as a modern trade in the hot soup of Washington policy. She also is a member of the senior management team.

For more than two decades, her career has been honed at the intersection of public policy and public communications. Drawing on her extensive background as a journalist, speechwriter, Presidential aide and spokeswoman for a national, Washington-based nonprofit organization, she has managed strategic communications during political, economic and social crises – at home and abroad.

Jeannie formerly served as Vice President of the External Relations Group for the International Center for Research on Women (ICRW), a global think tank (headquartered in Washington, D.C., with an Asia Regional Office in New Delhi, India and project offices in Mumbai, India and Nairobi, Kenya) dedicated to improving the lives of women in developing countries. In this role, she oversaw ICRW’s communications, advocacy, and private fundraising initiatives. She also served as a member of ICRW’s senior management team.

Prior to joining ICRW, Jeannie Vice President of Strategic Communications at the Securities industry and Financial Markets, Wall Street’s trade association, where she designed and executed long-term, integrated media and outreach strategies to raise awareness of SIFMA and the Foundation for Investor Education, its non-profit affiliate.

Before joining SIFMA, she was a senior counselor at Policy Impact, a public relations and lobbying firm, where she headed its non-profit practice serving clients, ranging from representing Virginia wines to the Dance Theatre of Harlem.

Prior to Policy Impact, Jeannie was Director of Press and Public Affairs for the Corporation for Public Broadcasting, the entity created by Congress to oversee the annual federal appropriation to the nation’s public radio and television stations, and “Viewers like you.”.

Before joining CPB, Jeannie served as a White House aide to President George H.W. Bush in the Office of Media Affairs and the Office of Presidential Speechwriting. She first came to Washington as a legislative assistant to Rep. Arthur Ravenel Jr. (R-SC). Before leaving South Carolina, Jeannie and two partners founded a weekly newspaper, The Bluffton Eccentric, where she served for four years as editor.

Jeannie has taught undergraduate and graduate courses in public communications, writing and public speaking at the American University School of Communications in Washington. She is a native of Bluffton, South Carolina.

She loves being a member of the College of Charleston Department of Communication Advisory Council, which she chaired in 2015.

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Education

M.A. in communication, American University
B.A. with honors (Phi Beta Kappa), University of South Carolina