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Dutch Mandel

Principal, LDM Atlantic, LLC



Dutch Mandel, 58, has spent much of his life around cars and the media. As a second-generation automotive journalist, Mandel’s apprenticeship began early at Northern California race tracks. By the time he was 15, he was transcribing long-hand written race reports and stepping between the worlds of hot-lead linotype machines, IBM Selectric typewriters and Radio Shack TRS80 computers.

His early business career was wide and varied: He drove a motorhome, cooked and wrote press releases for a racing team while traveling around the country. He was a senior editor of a scuba diving magazine and associate editor for a cross-country ski publication, though he was unfamiliar with either discipline. He has written for Car & Driver, Motor Trend, Adventure Travel and Backpacker magazines, among others.

In December 2016, Mandel retired from 32 years at Crain Communications, Inc. where he was in the role of publisher and editorial director for Autoweek Media Group. At the privately held predominantly business-to-business publishing company, Mandel’s liberal arts education took him from working on both sides of the aisle – editorial and commercial – for monthly consumer magazines (Detroit Monthly), weekly business publications (Crain’s Detroit Business, Automotive News) and the largest circulation media brand in the company, Autoweek. In 1994, Mandel helped to develop the enthusiast-car world’s first website, autoweek.com, and worked to create both “Autoweek on Speed” and “Autoweek’s Vinsetta Garage” television shows. He was the automotive consultant for Pixar’s CARS and CARS 2 movies.

Mandel graduated from Lewis and Clark College, Portland, Oregon with a BS in Communications and earned a fellowship from the University of Denver in business journalism. He lives in Okatie, SC with his wife and has three full-grown sons. He is principal of LDM Atlantic, LLC where he creates commercial content for clients, including Actev Motors. He remains an executive editor at large for Autoweek.