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Greg Schneiders

CEO, Prime Group

Greg Schneiders is a partner in prime group, formerly SDS prime. Previously, Greg was CEO of SWR Worldwide, the research subsidiary of Weber Shandwick, the world's largest public relations agency.

Greg began his career in research and communications with President Jimmy Carter, first as a campaign strategist and then as Deputy Assistant to the President for Communications. While at the White House, Greg directed the Presidential speechwriting office, advised the President on long-range communications strategy and directed the President's reorganization of federal emergency services, which resulted in the creation of the Federal Emergency Management Agency (FEMA).

Greg also served as Director of Communications for the Senate Democratic Policy Committee, as Press Secretary for Senator John Glenn, and as campaign pollster for Bruce Babbitt's presidential campaign.

Among the hundreds of clients Greg has advised are:

  • The U.S. State Department, in developing pro-American messages directed at the Muslim world in the wake of the September 11th terrorist attacks.
  • General Motors, in devising communications strategies related to safety and liability issues.
  • The Smithsonian Institution, in designing an outreach program and messages to support their largest-ever development campaign.
  • The PGA TOUR, in tracking attitudes of golfers and golf fans toward the game, the players, and the league.
  • Johnson & Johnson, in exploring the company's image and reputation among consumers, health care providers, and industry decision makers.
  • The Pharmaceutical Research and Manufacturers Association (PhRMA), in developing messages to support the industry's efforts to combat AIDS in developing countries.

Greg is a graduate of Georgetown University and has taught political communications at Georgetown and the University of Pennsylvania. He is a frequent public speaker on politics and communications and has contributed regularly to The Washington Post, The Wall Street Journal, and Washington Journalism Review as well as making frequent appearances as a television commentator.


Georgetown University