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Brad Shaw

Communications Consultant



Brad Shaw is a seasoned communications executive with more than 25 years of global experience working for and with some of the world’s biggest and most respected companies. His areas of expertise include: corporate, financial and crisis communications; brand publicity; executive communications; social media; employee communications; events management; and corporate philanthropy.

Most recently, Shaw spent more than 10 years as vice president and chief communications officer for The Home Depot, reporting directly to three CEOs during his tenure there. In addition to providing strategic oversight of the Fortune 35 company’s corporate communications and serving as the senior communications counsel to its leadership team, Shaw managed a number of high-profile communications events for Home Depot, including: two CEO transitions (Nardelli-Blake, Blake-Menear); the well-regarded handling of a massive data security breach in late 2014; the sale of its $8 billion HD Supply business; the company’s entry into and exit from China; and Home Depot’s disaster response communications during hurricanes Katrina, Sandy and others.

Shaw also drove Home Depot’s launch into social media channels in 2008, garnering significant recognition for the company as a pioneer in the space. And finally, Shaw also had oversight of Home Depot’s corporate giving and philanthropy efforts, most notably the Home Depot Foundation, which became a leader in veterans’ housing initiatives during Shaw’s tenure at the company.
 
Prior to joining Home Depot in 2004, Shaw served as chief communications officer at Gateway, Inc. His responsibilities included all aspects of corporate communications and external affairs, and for several years he also ran marketing communications and advertising, including the company’s Olympic sponsorship during the 2002 Salt Lake City games.
 
Before joining Gateway, Shaw spent six years at PepsiCo in jobs of increasing importance, lastly as director of global communications handling corporate and crisis communications and brand publicity for the company’s U.S. and international soft drinks businesses. Prior to PepsiCo, Shaw worked at Ketchum Public Relations and Doremus Public Relations, both in New York.
 
Shaw is actively involved in philanthropic efforts and has served on various non-profit boards including The Points of Light Foundation, Ken’s Krew, Kaboom and the Metro Atlanta Area Council of the Boy Scouts of America.

Shaw has guest lectured at Harvard Business School, New York University, Emory University, Washington and Lee University, University of Southern California and the College of Charleston. He earned a bachelor’s degree in journalism from Washington and Lee University in Lexington, Va. in 1988.


Education

B.A. in journalism, Washington and Lee University