CofC Logo

Patty Knap Tucker

Corporate Communications and “Corporate Parenting” Counselor

Patty is an independent Corporate Communications strategist specializing in change and evolution. She partners with companies to deliver objective, insight-based strategic planning and activations at surgical moments of need. Her particular passion is helping companies hone trust, reputation and social responsibility, the increasingly obligatory aspects of “corporate parenting.”

For years Patty helped UPS International evolve from domestic “brown and ground” to a global logistics brand. She helped spin HanesBrands from Sara Lee, crafting its corporate positioning before CEO Richard Noll rang the NYSE bell on Day One. She helped VF Corp. CEOs Mackey McDonald and Eric Wiseman evolve their narrative about its complex consumer brand portfolio. Through Newell Rubbermaid’s transformation from CEO Mark Ketchum to Michael Polk, she provided strategies for marketplace relevance, Foundation strategy and purpose platforms.

Most recently, Patty was EVP and Americas Region Operations & Strategy Director with Edelman’s Global Corporate Practice. Patty stewarded 22 practices across the Americas, creating thought leadership content and highlighting innovation that influenced consistency and measureable client results.

She was instrumental in helping derive actionable strategies for building trust from the annual Edelman Trust Barometer. She provided trust counseling to diverse brands from SC Johnson, Walmart, Disney and Kellogg, to Georgia’s TSYS, Georgia-Pacific and Novelis.

She formed Edelman’s Atlanta Corporate practice and grew it to over $6 million in annual revenue and 30 staff. Prior to Edelman, Patty was EVP of The Headline Group, where she founded its Corporate and B-to-B practice and helped grow revenues tenfold.

In addition to her CofC role, Patty serves as Board Chair for the Georgia Center for Nonprofits. She is an active graduate of Leadership Atlanta and a Steering Group member of TEDx/Atlanta.

She and her husband Guy have two kids, both college athletes. The youngest, Allie, is a current CofC student studying Public Health and rowing on the club crew team