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Judy DeRango Wicks, APR, Fellow PRSA

Retired - Vice President, Corporate Communications, Fiserv, Inc.



Judy DeRango Wicks, APR, Fellow PRSA (Retired), was Vice President of Corporate Communications for Fiserv (NASDAQ: FISV), a $4.5 billion global provider of financial services technology solutions, from 2009 to 2013.  She had headed corporate communications for CheckFree Corporation, the leader in online banking and electronic billing and payment, since 1999. CheckFree was acquired by Fiserv in 2007 and she became head of communications for the integrated company in 2009.  

In these roles, Wicks managed global business, banking and technology trade and consumer media relations, executive visibility, speakers bureau, social media and monitoring, and crisis management. In addition to business-to-business efforts targeting banks, credit unions and brokerage firms, she executed campaigns to educate consumers on the benefits of paying bills online, and how to protect themselves from fraud. CheckFree was the founding sponsor of the Identity Fraud Survey Report by Javelin Strategy & Research, which over nine years became the nation’s most comprehensive study on identity fraud. She worked with NACHA, the electronic payments association, to launch its PayItGreen campaign on the environmental benefits of turning off paper bills and statements. Wicks and team received the PRSA Silver Anvil Award (2002, 2004) and Award of Distinction (2006, 2009) in Consumer Services/Technology.  In 2014, the Fiserv Popmoney® brand was chosen as the PRSSA Bateman national case study competition for public relations students. 

Prior to this, Wicks was Vice President of Ketchum Crescent, where she oversaw the IBM account, Cox Interactive, and helped Nokia launch its Nokia Sugar Bowl, fashion and entertainment programs. She joined Ketchum Atlanta in 1989 as Senior Account Executive, serving on Harris/3M, Lanier Worldwide, Sylvan Learning Centers and ATC Long Distance. From 1993 to 1997, she was Vice President, Crescent Communications, where she developed media and channel relations programs for IBM Software Group, and helped AER Energy batteries reach laptop manufacturers. Crescent was acquired by Ketchum in 1997 when the firm strengthened its technology practice. 

Wicks began her career in Florida in the 1980s with Y&R/Zemp, Orlando, and Gary Bitner Public Relations, Fort Lauderdale. Clients included brands leveraging Spring Break marketing (Carter-Wallace Nair, Pearl Drops, Arrid, Sea & Ski and Trojan brands), real estate developers, cable providers and technology firms. Sports marketing experience included the campaign that secured an NBA franchise for Orlando, and award-winning speechwriting for sports agent / attorney Robert Frailey. Her management of a political campaign earned the 1988 Grand All Palm Beach award from Florida Public Relations Association, the state’s highest award. 

Wicks was a 2015 inductee into the PRSA College of Fellows, and serves as co-chair of its Mentoring program nationally. She was inducted into the Arthur W. Page Society in 2011. In 2012, Wicks was inducted into the PRSA Georgia Order of the Phoenix and the University of Georgia Public Relations Hall of Fame. Wicks completed two terms as a member of the Advisory Council of the College of Charleston Department of Communications, and was named an Executive Advisor in Spring 2015. She currently serves on the University of Florida College of Journalism and Communications Advisory Council for its Public Relations program.

Wicks holds a Master of Journalism and Communications degree from the University of Florida and a Bachelor of Arts in English from Stetson University. She resides in Dunwoody, Georgia.   

fiserv


Education

M.A. in journalism and communication, University of Florida
B.A. in English, Stetson University